Ever wondered how the magic of writing works? Have you tried to understand the science behind creativity? Join us as we unravel these mysteries with Kim Kiel, an experienced copy coach, direct response strategist, and the brains behind the boutique copywriting agency, Kim Kiel Copy. Kim’s journey from childhood passion to a rewarding career is a story that will inspire all budding writers. She’s discovered her creative flow through an unusual mix of cleaning the house, blasting music, and a great deal of scientific reading.
Are you lost when it comes to organizing your creative projects? Kim talks about her struggles with writer’s block and how she found her way through it. One of her secrets is a simple Google spreadsheet that keeps her work in check. The conversation takes an interesting turn as we discuss the value of effective communication and writing across all disciplines. We promise you’ll walk away with powerful insights on how to structure your creative processes for better productivity.
Kim’s journey is not just about finding her creative flow; it’s about setting goals and achieving them. She shares how shifting her focus from financial growth to tripling program enrollment transformed her energy and perspective. We also dive into the art of trusting your own ideas and making them a reality. And if you’re seeking for some inspiration to unleash your creative potential, wait till you hear about Kim’s ‘copy cookbook’ journal. It’s about writing with punchy humor, going beyond the formula, and most importantly, it’s about taking action. So tune in and let’s bring those ideas to life.
Mentioned in this Episode:
- Ill Communication Podcast: www.kimkiel.com/podcast
- Kim’s Magnetic Copy Checklist – super quick, simple changes to make to your copy to make it more readable, more enjoyable, and generate more sales: www.kimkiel.com/magnetic
- Sign up for Amber’s Life & Business Transformation Suite
Click here to read the transcript
Welcome to the Business Psychic Podcast, the show that helps you ignite your soul’s purpose, turn up your creativity and activate sales and marketing magic. I’m your host, amber Annette, and I’m thrilled to be here with you today to explore the depth of what it means to be a woman in business. I believe that business is more than just making money. It’s about making a difference and making your mark. So sit back, get present and let’s dive in and uncover the secrets to building a business with soul, purpose and magic. Welcome back to another episode of the Business Psychic. I’m Amber Annette, I’m your host and, as usual, I am beyond thrilled to introduce to you today’s guest, the fabulous Kim Keele. Kim Keele is a copy coach, direct response strategist and founder of the boutique copywriting agency Kim Keele Copy. With over 15 years of writing multi-six figure campaigns for small businesses and nonprofits, kim helps Gen X entrepreneurs and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she’s not nerding out on sale psychology in her home of Edmonton, alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favorite whiskey To find out more about Kim and copywriting, I encourage you to turn into her podcast Ill Communication on your Fave Player or at kimkeelcom forward slash podcast. Kim, I freaking love reading your bio and I’m so thrilled to have you here and to introduce you and all of your magic to my audience. Welcome.
Kim Kiel:
Oh, Amber, I am so excited to be here as well. I am a fan girl and yeah, I’m ready, I’m ready Like it’s gonna be magic.
Amber Annette:
I’m feeling it. So let’s just for my audience. I don’t know if my listeners know this or not, but I am obsessed with writing and our connection, whether it be through our friendship. We have working together in my mastermind like we’ve worked together for a few years now. You know how much I love writing and that has just been a common thread to our relationship. But I really wanna go deep into all kinds of aspects of writing today the creative process of writing, the sales process of writing and, of course, my favorite, the intuitive process of writing. So I’m so excited to have you here. We’ll just kind of share with us. So how did you, like always know we wanted to be a writer? Did it just come to you later in life? Share that part of the story Take us there.
Kim Kiel:
I think writing has always been a part of who I am. From a little girl, I was like writing little vignettes in my head. I was writing little songs. I was creating little dances, like choreographing little dances that I would give to my family, you know, on Friday nights, force them to sit down and watch that. Through junior, high and high school I was, you know, the emotional poetry writer, writing my own songs, and you know, like that’s kind of who I was growing up. When I went into university I really wanted to combine, like I also really love the sciences, I loved that logical, methodical, scientific method, I loved figuring things out, and so I really wanted to be able to blend these two sides of me, this very scientific, analytical side, with this very creative ability to create and share and communicate. But nothing like that was actually available at the university that I was attending, so I had to get special permission to study environmental sciences and minor in communications, because how are we gonna solve the climate crisis, the environmental loss of biodiversity, unless we can actually communicate it with people about why it’s a problem, what we can do to solve it? And so I actually had to write a very persuasive letter to be able to take this very customized degree program. And when the faculty received my letter they were like well, if you can write that great persuasive letter, you should totally be in communications. So that was sort of where I really created more of a practice around writing and understanding communications and interpersonal communications and the art of nonfiction writing. So that is sort of more where I’ve studied is in nonfiction. I’m not much of a creative writer anymore.
Amber Annette:
Oh, every If it was there once. It’s still there, I bet.
Kim Kiel:
Well, it’s still there. I don’t know the last time I sat down to write a little song or something like that at the piano was, so it’s been a while.
Amber Annette:
So you might know this, but not too many people know this. I write really sappy country music lyrics. And I’m telling you there, I swear, like some of the songs I’ve wrote are like Taylor Swift worthy, I’m not kidding you. They are like really, really good. And here’s the thing about it though I’m not doing it to like make money from it Like that part of the creativity in me, though it sparks other aspects of me. It brings in ideas for different I don’t know offers inside of my business or content I want to create for my business. So I’m just curious do you have things like that that happen for you, where you’re like maybe writing for yourself or your journaling, and then stuff starts to come in for, like your copywriting?
Kim Kiel:
Not so much on the writing side of things, if I’ll sit down at the piano every once in a while and I’ll just kind of like bang out some Taylor Swift tunes and, you know, cheryl Crowe, you know. But for me where I get some flow and some ideas is when I’m cleaning my house and I stick my headphones on and I’m blasting music and like literally singing at Beastie Voice for Sure Queen, Herbie, Taylor Swift, Lizzo and I’m like, I am literally like belting it out at the top of my lungs. My family, like it’s not their favorite time at all, but this is where I like tap into my soul and that’s where I feel in flow. And it doesn’t necessarily happen immediately, but I just need those regular hits of like belting out music, tapping into that inner performer. That’s where things come in for me. And when I’m walking, like when I go for a nature walk, that’s when I sometimes get some great ideas for content for myself or even for my clients.
Amber Annette:
Yeah, I, I mean, I think I call them writing rituals. You know, for myself, like I call mine coffee with the universe. You know, when I write those like creative song lyrics, like you know, when I’m going out and I’m moving my body, when I’m going for a walk, it’s those times where it’s like we’re just in a space of non-resistance that the universe can bring to us those ideas. And you know my belief ideas equal income. And when you’re a copywriter, for sure, ideas equal income, because you have to turn those ideas into just a beautiful piece of copy which you would you do. So Kind of share with us a little bit how you write. You know how you, how you’ve gone from writing that paper to now writing sales copy for ambitious women. I mean, I guess you have some men that are clients to you, what you don’t just work with women but how have you taken that and turned this into such an incredible, successful copywriting business?
Kim Kiel:
Well, I think I have always infused those two sides of me, so there’s that very research focused, very analytical nerd. So when I’m working with my clients, the very first phase of that is always on research deeply researching their clients and customers, deeply researching their offer, looking through other testimonials, looking what else is going on in the landscape, and then breaking down all of that data into different themes or buckets of objections, dreams, desires, hesitations, problems, wishes, like, so that I know what is going on in the ideal buyer to lead them through that journey. And then I also love pairing all of that research with a framework or a formula or a copy recipe. I really love cooking and I love cookbook. So following a recipe really works for me because Sometimes when you sit down, when you’re creative, you have so many ideas that are coming All the time and you like, oh, that’s a really great idea and oh, that’s when I need to write about this. But when I start with the framework, that gives me the guidance for what to say first, the next, the next, the next. It allows me to constrain that creativity and within those individual sections then I can really Expand my creativity, like it’s. It’s such a weird thing, but that that constraint helps me hone my creativity? Uh, so that I can find the right words and match that data with the right framework and then with that sort of creative, intuitive, creative sauce that I bring to the table.
Amber Annette:
I find, if I find anybody’s creative process fascinating, I mean I am extremely like I have like creative ADHD, like I have, and when I can get into one of my zones, I mean the post-it notes are flying, like there’s gel pens everywhere, I’ve probably got some like tarot cards going, I’ve got notebooks all over the place and I have this creative frenzy. That happens, you know, and it can be overwhelming at that point to then take all of that magic that is in Google docs and on napkins and on post-it notes and pull it all together to turn it into A piece of copy or a programmer. So how do you get organized, like, how do you take and I know so many Other entrepreneurs that kind of feel this way, they have all this great stuff, they have Google docs, all the things how you pull that together and really start to put structure and stay organized with?
Kim Kiel:
that. So for me I just use a good old-fashioned Google spreadsheet, like I have a master document for every client and for myself that has customer interviews, that has all of the online research that I’ve done for them, that has testimonials and quotes all built in so that I can, as I start to, when everything is all in that one place, then I can start to see some of the repeating patterns and the themes that come up that people are saying about when they work with you, and then I can also just easily search, search a term, so say, something that keeps coming up is oh so and so helps me break through barriers or something like that, just as a weak example. Then I can actually search breaking barriers In the entire spreadsheet and anytime that that comes up, now I have like a customer testimonial or I have direct voice of customer that I can weave into the copy. So I just use a basic spreadsheet where I copy paste everything. Other copywriters I know use like snippets or Evernote or like air table or different very sophisticated Programs, but for me it’s just a simple Google sheet. That’s how I keep it organized.
Amber Annette:
I and I’ve tried all of those, every single one you just named, and honestly, I think it is just finding the creative process that works for you, that’s.
Kim Kiel:
and yet I’m still like I love hearing about other people, you know you, just it’s, it’s always fascinating to me, the best system I’ve always said the best system is the one that you will follow and you will do so like. Don’t overthink it, don’t think you need to be following what all the gurus say. If you’re a pen and paper, if you have a notebook for every single project that you have, then do that. If you like a whiteboard, do that, but like whatever is your way of being, just trust that that’s the right way for you.
Amber Annette:
So, in talking about this, how structured do you get with your writing? You know, I mean, I think there’s this common term that we’ve all probably heard, which is like writer’s block. You know, like, and whether you’re writing a book, or writing copy or content or whatever it might be, whatever the project is that’s in front of you, I think we do all experience a form of writer’s block. How do you navigate when that little bugger shows up?
Kim Kiel:
That, honestly, the best thing for me is a timeline. So if I’m procrastinating or I have this writer’s block, once I see that deadline, suddenly my writer’s block goes away, like I can sit down and I can write the hell out of anything. But again, if I do this, even in my own business, if I’m like I need to create a podcast, what should I do a podcast episode on, and I’ll just look through my collection of writing prompts and I’ll just pick one and I’ll just just decide okay, I’m just going to follow that and I just sit down and I write it. Maybe that’ll actually inspire something different, but it’s. It’s seriously just sitting down and writing, either with a framework or a formula, just getting out of my own way. And sometimes you don’t start at the top of the page but you start at the FAQ section, or you start at the, at the offer section, or you start at the about me section, like if there’s an area that I know I can, if I can figure out the hook for some sales page, I’ll go to a section that I can write and then I’ll eventually go back and and write that.
Amber Annette:
And I mean, if you think about it, I didn’t realize for sure when I first started my business 10 years ago what an interval piece to success writing would have on my business, and especially in the online I mean, I can’t even say especially in online, so I sent any space and business. Right now, I mean, especially if you’re an entrepreneur or a solo per newer, you know you’re trying to like, do all of the things right. You got your website copy, you got email marketing, you have social. I mean the you need to create offers, I mean just even just regular communication with your clients, ongoing or prospects, or it is probably the most important aspect, in my opinion, of being an entrepreneur.
Kim Kiel:
I 100% agree and I think I think writing and communication is under appreciated. In every career or discipline, whether you’re an corporate or not, as an entrepreneur or within within a business, you need to be able to communicate effectively with your teammates, with your internal team, with your stakeholders, with your direct clients. Once they become come your clients, how are you welcoming them and indoctrinating them and onboarding them into your business or to your offer?
Amber Annette:
like there is so much writing, and I think that’s one of the things that I learned from you inside of your joy with copy club the copy club that I was in with you your monthly container is that also setting aside some designated space to be with your own writing, to be with those projects that need to be at a point of completion, to connect your message and your writing with your bigger vision and to always be coming back to that. I’m curious how do you make time for your own writing? I mean, since you’re writing for all of these you know business owners and entrepreneurs and you have a beautiful raster of clients how do you make time to do your own stuff?
Kim Kiel:
I know that story about the cobblers kid like that is definitely a challenge that I have and yeah, what. One of the things I love about the copy club is that it gives a two hour window every week where people can sort of park that in their calendar and and say, okay, there’s nothing else this week. I at least have those two hours where I can get some writing done. Often I’m doing my own writing during those two hour sessions as well, so I have that in mind. The other thing that I have done is for my podcast. I’m working with a podcast producer, so I have a deadline that I need to get stuff over to her and her team in order to do all the things that they do with it. So that kind of forces me at least on Fridays, I’ve got to sit down and create that content. If I, if I’ve had a great week and I can get to the recording of it a little bit sooner, maybe I do that, but I really don’t have a great practice. I advise other people to create a great practice, but I myself do not have that and I’m really more of a fly by the seat of my pants. Wait for the inspiration, trust that and bang that email out right then and there.
Amber Annette:
Well, that is a process. Yeah, if you think about it, that is a process. That’s, even if it’s even if it’s yours and it’s unique, it’s still your process and I personally, like that. I’m like my palms are sweating thinking about these deadlines that you have. Like like if I had a deadline that was like sitting out there, like that it might do the exact opposite to me where you’re like, it inspires you you know, totally inspires me.
Kim Kiel:
If I, if someone’s like, oh well, just get to get it to me anytime, I’ll be like, but then I’m never going to do it, it’s never going to happen. So I need a deadline.
Amber Annette:
I think it’s. I mean, I just find everybody is, like I said, like their own process. So just intriguing to me just the way that we all operate so differently. It’s just, it’s just fascinating to me so.
Kim Kiel:
I think one of the biggest lessons I’ve had to learn over my few years of being an entrepreneur is not to feel bad about it like you do, you, I do, I like there’s so much out there in the media like you have to do morning pages and you have to do evening pages and you have to do it at 5am to write your book, and you have to do this and you have to do that. And I was feeling really bad that I wasn’t like that, that I didn’t have that proper daily or weekly writing practice. And I was very first several like months, like 18 months, I didn’t email my list at all because I thought I have to do it perfectly or else I can’t do it. And it wasn’t until I gave myself the freedom to just play and experiment and to like if an idea came in and I said this could be an email instead of. You know well, I’ll have to write that when I sit down and write my emails. I just decided when that email cut, when that idea comes in, I’m going to write about it and send it off. Yeah, doesn’t have to be on a schedule, it doesn’t have to be at a certain time of day or certain time of week. It was just more important for me to get that message out and it that process served me so beautifully and just taking that pressure off and trusting that I can do it my way and it’ll be okay.
Amber Annette:
So this is sparking something with me that I haven’t. I’ve shared it with you, because the idea, this idea kind of came to me through working with you inside of the copy club. But I restructured how I set goals for myself based off of what I love, which is like copy content, writing marketing, emails, whatever you want to say right, like how we whatever I mean they’re, they’re they’re all a little bit different, but I’ll kind of we’ve done to one. So normally, and for the last 10 years in business and then before that and in any type of professional role I ever played, we would set goals based off of the month you know, like you know. So let’s bring it all the way to like right now, you know Like I want a 25K month or it’s, you know, these like income base months. Or I want a seven figure business, or like right, and don’t get me wrong, I’ve had great success with having some goals set like that. But I had a block recently and I’m talking just about up until April of this year where that just was not inspiring me to set goals like that. I freaking got to this place where I was like, oh wait, I’m just coming up with this arbitrary number because it’s a new month. This is stupid. I’m not doing this anymore. And what came to me in that moment was what do I love? I love writing, I love content, I love connecting with my audience, I love inspiring, driving, moving and motivating. And I started setting goals based around my content and not even just goals, kim, but beliefs that every time I post to social media, every time I write my heart out to my email list, I receive money and I am absolutely gonna like. I am blown away by how much more sales I have done and come I have created since I attached my goal to my message. I would love to hear what you think about that.
Kim Kiel:
I think that’s a missing piece. I know for my own self when I found myself holding back or being in a block. It’s when people reframe it and sort of put it in the perspective of but somebody needs your help, like somebody is looking for you and if you’re not sharing your message you’re getting it out there. You’re not helping people. And I think for me I haven’t created those beliefs that you have around, like every time I share a social post or every time I send an email I make money. But I think that that is like a golden ticket right there to just believe that yeah, when I press send, it’s gonna create that connection, create that opportunity and that bridge to make some money. So I love that.
Amber Annette:
Yeah, I mean, and it’s a belief that I started with, it wasn’t super strong, but now that I’ve been at this for about three months, like oh my gosh, it is a belief that I want to continue to believe deeper in. I mean, it’s just been absolutely incredible. So I think, too, just like you can establish new beliefs, new beliefs about your message, new beliefs about your purpose, and I’m just wondering, like for yourself, like how do you create goals then around? Like I mean, I know you said you need timelines, but like, tell me a little bit about, like, goal setting and like how do you connect it to copy and your business and all of it.
Kim Kiel:
So I do like a money goal, but I don’t. I’m motivated by money, because there are really beautiful things that I want to be able to do with money with my family and for my community. But when I shifted from having like a financial goal for the Joy of Copy Club to saying I want to triple copy club, I want to triple the enrollment, like that gave me a totally different energy. That gave me new focus and it was almost like the money pressure was off and you can play more with. What does that actually mean? To triple the enrollment in your program and how can you bring people in? How can you invite people in? And it just made me feel a lot more playful, made me like, feel less tied to like this is what it is, it’s this, these are the boundaries for this offer, and it makes me have a little bit more expansion and spaciousness to be able to be like oh well, this is a nonprofit person who’s coming to me. Maybe this, the entrepreneurial package, doesn’t work for them, so let me create a beautiful offer that’s gonna appeal to that nonprofit person. Suddenly now I have another enrollment in the copy club, so I’m one step closer to tripling that enrollment. So I think it’s more of the for me, the impact goal. That is more motivating to me than having a financial goal. I do have financial goals, but I would say, yeah, having a goal like I’m gonna get two new website copy clients or I’m gonna get two new voice guide clients, those are way more motivating for me. I just think they just feel more tangible.
Amber Annette:
Yeah, I think it’s interesting. The more my income is tied to my inspiration, the more inspired I am. You know, I think that’s pretty interesting for sure. So I mean, we talked about kind of a variety of things with writing. Here I do wanna talk a little bit about what does following? You know you have these formulas and you have kind of some copy rules that you love to follow for yourself because you know they give you a return on your inspiration and a return on you know that your clients want their return for clients and for sales. But what about your intuition? What if your intuition is telling you man, I just don’t feel like this formula is gonna work for some reason. Like, how do you balance formulas with your intuition, that analytical side, with that intuitive side?
Kim Kiel:
That’s a great question, anna. I don’t know that I have a great answer, because I think that with any creative process, you know, you know your color. If I was an artist I would know okay, well, this is how you make a certain shape or an object, this is how you assign colors or choose your colors. But then there’s that also moment of magic where you just let your gift express itself. And I would say that the same is true when I’m sitting down to write copy for myself and my clients. I’ve got all the information, I’ve done all the practice, I know how the flow is supposed to go, and so I follow the framework. But I also give myself permission to color outside of the lines, and often it will come in the form of like a hook or something that I see in the research. That will just stand out to me and I’ll be like ooh, that’s juicy and it’s. I’ve tried to explain how I find those hooks and it’s. It’s nothing that I can really teach somebody. It’s just the more you do it, the more you get that like ooh, you feel it, you call it truth bumps, like you might get the shivers, you might get the ooh, you might be like ooh, that’s good. You know, when you read a really great line in a book and you’re like, ooh, I love that. It’s kind of that feeling. So when I have those moments, either when I’m writing or when I’m researching, those are what I’m looking for and I I allow myself to do it imperfectly and to not follow the framework. But I will start with the framework.
Amber Annette:
Mm, the framework leads to that magic. Yeah, it totally does. Yeah, well, I think that was like I disagree with you. I think that was a great answer. So, to start with, like that was, you kind of nailed it Absolutely. So anything else, if you, you know, one of the questions that I always, you know, like to ask, you know, especially, you know strong women and business leaders like you is you know, if you had to give any piece of advice to our listeners about their writing or creating content or inspired messages like what, what would be your truth bump that you could give to somebody?
Kim Kiel:
I think for me, and especially because I’m talking with you, someone who is an intuitive, a psychic and who has brilliant marketing ideas on like it’s like you have, the faucet is always on full board for you I used to have a lot of pressure and feel really bad about myself that I wasn’t getting a divine download Like I was waiting for, like this thunderbolt, or I was waiting for a voice, or I was waiting like everyone talks about. Oh, I had this divine download. I had this, this downloaded for me the other day. This whole offer suite came to me and I and I was like, why am I not having those? And I realized for me it’s a whisper, it is an idea, an idea will come to me and I’ll think that’s a great idea. And I had to really train myself not to push the idea away but to trust the idea, to trust that that idea came to me and that that was my download. It wasn’t a download at all. It was like a little blink. A little idea came into my mind. I started to learn that those little blinks and winks and whispers are my downloads. They’re just not these big like. Oh you know, nothing is like the sky.
Amber Annette:
Not a big, booming voice from God, not a big, booming voice.
Kim Kiel:
It’s not what I imagined. Every all these other people saying, oh, I had a divine download, no, it was just a beautiful idea and I took action on it. Yeah, so just trust. Trust your ideas, because they’re coming to you for a reason.
Amber Annette:
And so that, sister. Well, thank you, this was great, and of course it wouldn’t be an episode of the business psychic without giving you a business, reading and then, of course, asking you my favorite question that I get to ask all of my guests at the end here. Okay, so I just found out you have been listening to my podcast that have been stopping. I have from that question because you wanted to be surprised. So, yeah, that is my most favorite ever. I’m super excited that you don’t know what question I’m going to ask you and I don’t know a little bit more magical. So I’m just a nerd that way. Well, let me tap in here for a second and see what kind of can start to come through for just a maybe a quick, quick and dirty little reading here for your business, for the rest of the rest of 2023. We’re in July right now. Okay, so the first thing that comes to me is the word revamp, and I personally have this product from you. It is the joy of copy cards and these cards are freaking amazing. You pull a card, gives you a copy prompt, it gives you a formula, all the things you talked about here and I love them. But something is telling me that you’re going to be either a revamping them or relaunching them, and that is fantastic is what I’m hearing. So that’s the first. One feels like maybe you’re just changing the format a little bit or tweaking something. That tweak is going to make a big difference. I truly legitimately see these on the shelf that Barnes and Noble. I need you to know that they’re going to be there. I’m like covered in truth bumps for you when I deliver that to you. So please know, whatever change you’re making, or if you’re, if you’re not in the middle of making a change, whatever ideas you’ve had to make the changes to those cards Kim is going to be, with no pun intended, the right recipe. And copy catalyst keeps coming to me and I feel like this could maybe be a new session, a new offer. It just feels to me like what you have is working, the offers you have, the private clients are taking the copy club, which I so enjoy being a part of, but this just feels like something that’s a little bit more on the mindset side of copy and maybe it’s like a quick you know like even be. Oh, I like that. I’m hearing this could even actually be like a lead magnet it’s and it feels like the mindset side of copy, the mindset side of writing, the. There’s something in that space for you that I feel like you haven’t really showcased yourself as also activating women to actually just do the damn thing, holding women accountable to. You know the message that they said they want to put in the world. There’s something about this, about you being in that word. Catalyst is coming in really strong around that. I also feel like I get this image yeah, I get this image of you. It feels like almost giving yourself a solo retreat somewhere and I know this might sound weird, but I get the picture, this like picture of you with like a quill pen, like an actual feather pen, and this like cool notebook that you start to write in a way that you have not wrote before, and it does to me feel like it could start off with I don’t want to say fictional, but like it leads to something deeper. It leads to a deeper level of writing than you have done before and that to me feels like what’s next for you. I feel as gifted as you are and as talented as you are. The universe wants you to know in this moment that you’ve really just kind of scratched the surface of your writing and that you’ve kind of been playing it safe and simple with copywriting and there’s just more that wants to emerge and there’s something about this like solo space and there’s something unique about this pen and just like a different way than you’ve ever wrote before that inspires ways of writing that you’ve never wrote before.
Kim Kiel:
Very cool, I will look for that and do it. I mean, we’ve worked together for a few years, amber, and I know that you often have the idea way before I’m willing to see it and way before I’m ready to implement. But so often many of those beautiful ideas that you shared with me months earlier than it would a few months later then I’d be like, oh hey, this is what I’m doing. You’d be like I told you to do that three months ago, so I trust you.
Amber Annette:
Yes, and you know, everybody needs to take action in their own time. I just love it when I get to say I told you so. So I’m very excited to see what comes from these few things. Do you have any questions or anything you want me to tap into?
Kim Kiel:
You know what? I just think it’s neat that you picked up on the revamping, the copy recipe cards, because I have had preliminary questions, conversations with the designer who helped me with those to make it more accessible so that it can be.
Amber Annette:
Also, I really do, as you said, that I just got the flash image of like a journal or some type of like workbook that could accompany some type of the joy of copy journal.
Kim Kiel:
Yeah, yeah, I’m like building your own sort of copy cookbook where you have like these are the essential ingredients for your messaging, like how to how to flesh out your messaging, and it becomes your playbook or your master.
Amber Annette:
I even get like content, content, ingredients, you know that are connected to purpose, like I can. This is happening, it’s pretty tangible, it’s like pretty, I can see it pretty clearly. This vision is pretty strong for you, so I think you should just, I think you should just go ahead and create the copy of the joy of copy journal. Okay, have that being a companion piece. Please. Love it. All right, are you ready for my favorite question that I get to ask everybody? Yeah, if you could connect to anybody in spirit and receive a message from them, who would it be? And I’m talking, it can be absolutely anybody. It can be a past loved one, it could be a celebrity, anybody that you, that is past and is in spirit, that you would love to receive a message from.
Kim Kiel:
What comes to my mind is I would love to hear a message from my favorite author, Jane Austen.
Amber Annette:
I don’t know Jane Austen, but I get a punchy humor from her. Would that match her personality?
Kim Kiel:
It would definitely match her style of writing, okay.
Amber Annette:
So I’m connected to that energy. And what’s interesting is she says that she’s been whispering in my ear some of these ideas for you, some of some of the message behind you have just scratched the surface, and she’s inviting you to go deeper. She’s inviting you to really say what you want to say, because it feels like you’re holding back, you’re following the formula too often, and she says, instead of following the feather I’m not sure what that means Instead of she’s showing me this like feather floating through the air, which is really interesting because I connect that back to that image almost of like that quill pen for you. And so she’s saying, also, when you want to be connected and when you want to be inspired to watch for this feather from her, look, it’s just a, it’s a very cool image. She says you’ll know it when you see it’s like a, it’s almost got like a hint of oh yes, you’re this like blue. She shows me like almost like a blue and a brown hint to this feather and she’s saying your, her words are yours, gifted as she, but you’re not. You’re just not allowing your gift and you’re not allowing. You’re not allowing always the writing you want to write to get shared with the world and she says it’s time and she puts and she shows me a lamp post and I’ve never had a. I’ve never had spirit show me a lamp post before. So this is a new image for me. And she’s showing me this lamp post and in some ways I feel like it’s like a line in the sand and yet it’s a lamp post. So we’ll have to decipher what that means from her. Maybe you know what that means or maybe that’s something she says your lamp post is what some people would call a lighthouse, but your image is a lamp post what comes up for you.
Kim Kiel:
With that, I mean, as soon as you mentioned the feather, I immediately thought of the quill pen, because that is, and even when you mentioned previously the quill pan, I was like, oh well, that’s how like old, old authors would have been writing their, their stories.
Amber Annette:
So is she an older author.
Kim Kiel:
I she’s like, she’s like the 1800s yeah.
Amber Annette:
Like the lamp post.
Kim Kiel:
I mean it makes total, it makes total sense to me, oh my gosh, kim. I’m covered in tree bumps and I have been seeing feathers all over the place for the last couple of months, like it’s been crazy yeah.
Amber Annette:
So you can’t make this up.
Kim Kiel:
I know, I know it’s beautiful and I it makes me excited to want to not write about copy necessarily.
Amber Annette:
Yeah yeah, that was. That was the energy I was feeling to like and I know you said like I never write fiction and it doesn’t feel like fiction, and yet there’s a magic to it. There’s something more about the magic of writing versus just the copy. Yeah, and I can’t wait to see it come from you.
Kim Kiel:
I mean, I’m gonna watch for it in about six to 12 months. That’s our track record.
Amber Annette:
it takes you a little bit. Well, hopefully this will activate more. So, kim, thank you so much for being on the podcast. It was one of my favorite episodes so far. I know our audience is going to absolutely love this and love you. I’ve got all kinds of notes in or all kinds of ways to connect with you in the podcast show notes here, including just going to your website, kim keel K I M K I E L com. And until next time to my audience, go be in your magic. Thank you so much for listening. This is Amber and that I’m the business psychic. And until next time. Thanks for listening to this episode. I hope it inspired and ignited your entrepreneurial spirit, in turn of your intuition and trust in the universe. Make sure to check out the show notes section for access to my transformation suite All of free resources, tools and content to help you grow your business while staying true to your soul’s purpose. Until next week, go make some business magic, soul sister.

Kim Kiel
Copy Coach, Direct Response Strategist And Founder Of The Boutique Copywriting Agency Kim Kiel Copy
Kim Kiel is a copy coach, direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy. With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps Gen X entrepreneurs and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she’s not nerding out on sales psychology in her home of Edmonton, Alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favourite whisky. To find out more about Kim and copywriting, tune into her podcast, ill communication, on your fave player or at www.kimkiel.com/podcast.